The good news: if you have an active blog or podcast, you can repurpose that content for IG Stories.
So before deciding Stories are right for your business, consider whether you have the time to create thoughtful and creative content at a regular cadence, at least a few times a week. Stories are more like puppies: they require a lot of attention to keep them healthy. Just keep in mind that using Instagram Stories isn't like owning cats-you can't leave them alone for a few days and know they'll be ok. The 24-hour shelf life also keeps curious followers coming back to your profile, since today's stories will be gone tomorrow. Stories give you a spot to highlight special offers or give sneak peeks of new products or services-time-bound posts that you don't want living on your feed forever. When people see you responding to comments and starting conversations, they're more likely to check out your profile and smash that follow button. When you interact with your followers through Instagram Stories, you create connections that go beyond simply sharing content. Stories are more interactive: in addition to options like polls and countdown timers, every Story invites your followers to send you a message, with a convenient little chat box at the bottom. Maybe you grabbed a quick photo you want the world to see but it's not "Instagram-worthy" enough to merit a permanent post on your timeline. They're a great way to keep your followers updated on what your business is up to without oversharing on your main feed. So why should you use Stories for your business marketing?
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